The NEW YORK TIMES and USA TODAY bestseller--updated with today's hottest sites!A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of LThe NEW YORK TIMES and USA TODAY bestseller--updated with today's hottest sites!A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word....
|Title||:||Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, Linkedin, Instagram, Pinterest, and More|
|Number of Pages||:||304 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, Linkedin, Instagram, Pinterest, and More Reviews
eh, there was some good points in here but repeated over and over again. different chapters that were supposed to be different concepts ended up being the same with a different way to say it. save yourself some time, just read the intro, conclusion and if you must, the first section and action items of each chapter.
Social networking is not new. It is just a broader, easier and more powerful version of what we’ve been doing since time began: telling friends, family and acquaintances things both good and bad.This book looks at word-of-mouth marketing and considers how any business can use it to better service their customers and attract new ones. The principles are broadly the same, whether offline or online. Naturally today’s popular social media services such as Facebook and Twitter are important tools that are covered by this book, yet the core advice is platform-neutral. Still, in 2015, many companies do not understand the importance of social media, blocking or forbidding access to employees who should be engaging with customers and prospects as required. Too many companies isolate their social media presence behind a wall, operated by the social media team. Of course, it can make sense having many messages being controlled by marketing or public relations staff, yet in many situations regular employees could and should be interacting with customers and prospects. It just takes a bit of trust, training and faith. Not every business may truly benefit from an extensive social media presence – at least when it comes to servicing existing or prospective customers (“Like” this page to receive information about the latest cluster bombs from Acme Killing Corporation”), yet social media is more than just a connection between two parties who may be named on a contract.For the companies that do benefit from an extended social media presence or interaction, the author gives a lot of advice about making this relationship even better and more powerful, such as targeting customers or prospects on their birthday with a friendly greeting and possibly a special discount. With many social media networks such as Facebook and LinkedIn a company can really target an audience, often for a fairly competitive price.It is pleasing to see mention of crisis planning. One gets the impression that many companies have not considered what to do when a problem starts to blow up on social media, whether it is due to an unhappy customer, an accidental action of your own company or just something that comes from left-of-field. It is imperative that a near-instant response and plan of action can be given, especially in this ever-connected world. Waiting for hours or days to address the issue is no longer good enough. Social media waits for no man.This book is a lot, lot more than just an attempt to get companies using social media. It could be a manifesto for change, good behaviour and insightful usage.Likeable Social Media, written by Dave Kerpen and published by McGraw-Hill Professional. ISBN 9780071836326, 304 pages. YYYYY
How do social media marketers create campaigns that aren 19t obnoxious, intrusive or annoying? That 19s the question Dave Kerpen tries to address in 1CLikeable Social Media 1D.Unfortunately, it is a question that 1CLikeable Social Media fails to answer adequately, mainly because its recommendations have failed to keep pace with the fast-moving world of Digital Marketing.The 18likeable 19 in the book 19s title refers to the obligation for marketers not to be annoying or disrupt the customer experience on social media platforms. Kerpen says many companies are continuing to use an approach to social media where they talk incessantly about themselves and don 19t listen nearly enough to their audience. Kerpen 19s recommendation is for marketers to create content that people actually don 19t mind reading or watching, and this will raise the profile of your business ( 1CIf you don 19t want to be invisible, you 19ll have to be likeable 1D).1CLikeable Social Media 1D is good on how to create content for companies perceived as staid or 18boring 19 (tips: use customer and staff stories, and take advantage of video). Kerpen also provides some decent tips for embracing (instead of deleting) negative comments and how to turn customer complaints into marketing opportunities.Reading 1CLikeable Social Media 1D in 2015, however, is frustrating as so many of its findings now appear out-of-date. Recent social media events like Facebook 19s adjustments to their Edgerank algorithm to give greater weight to paid ads 13 and Twitter 19s launch of sponsored ads 13 have rendered a lot of the book 19s recommendations obsolete. The book even seems to be unaware of the existence of platforms like Vine, Instagram & Pinterest!Kerpen has a tendency to use vague terms like 1Cengaged communities 1D and 1Cbe authentic with your customers 1D without explaining exactly what they mean. This makes 1CLikeable Social Media 1D a frustrating and repetitive read, long on platitudes and generalities, but short on specifics about how to execute a social media strategy.There is little revelatory in this book for anybody with a passing knowledge of social media marketing, and students of the field would be better off checking out 1CContent Rules 1D by Handley & Chapman or 1CInbound Marketing 1D by Halligan & Shah.
Great breakdown of different social media strategies and implementation tactics. I found the last chapter on Facebook store and sales integration very informative, and plan on referring this book to many people in the future.